Alcove Studio | Shopify for Xtra-Specialty Brands

✹ Handcrafted E-commerce ✹

Finally, a Shopify designer who just gets it.

With an intimate understanding of craft and firsthand knowledge of retail operations, I’ll create a digital presence as thoughtfully built as your products — so you can sell more, grow your brand, and have more time to do what matters most.

Tell me more

Not to pry, but...

Does your store actually inspire browsers to become buyers?

Or have you been paralyzed by the gap between what it should feel like and what’s really glowing back at you from that late-night screen?

If you have ambitious growth goals, it’s time to get your shop polished, market it with confidence, and make sure shoppers understand your products’ worth at first glance…before anyone scrolls away.

LUCKILY FOR YOU…

It’s not your products. It’s how they show up online.

That's what I'm here for.

You’ve known since that first craft fair or friends-and-family launch that your extra-specialty products captivate and excite shoppers when they have them in-hand. And you’ve gotten far on raw determination, glowing word of mouth, and a bit too much coffee.

Now you’re ready for your website to do more on its own; it needs to bridge the gap between shopper and screen, so that URL feels as good as IRL, making purchases a no brainer.

When you have a a site that communicates quality in seconds, you don’t waste time and money on ads with low ROAS, social that doesn’t sell, or email marketing that doesn’t convert. Instead of pouring over budgets, wondering where you can make cuts, you’ll be making the most of your most valuable digital real estate.

Hi, I’m the Add-to-cart Artist.

But most people call me Allie.

I run Alcove Studio, helping founders with insanely exceptional products finally get a Shopify site that measures up and feels like home.

I’m an LA-born, NYC-worn, NC-based ecommerce strategist, designer, and developer with art-school cred and brick & mortar baggage.

I know what it takes to make a product shine on a shelf, in someone’s hands, and on a screen. That’s why trendy one-day refreshes and one-size-fits-all templates are a hard pass. Instead, I create deliberate, multi-dimensional projects that turn the real life version of your brand into a clear, compelling online experience.

Get to know the Studio →

I’m your go-to when you’re ready for the path to be illuminated, the vision to be realized, the sell to be seamless.

Shopify Design & Development

For founders ready to bring their vision to life and hit the next level of growth, hand in hand with a pro Shopify Partner.

✔️ Options for all biz stages
✔️ Turnkey projects w/ everything built in
✔️ From 1-6 weeks to completion

See All Shopify Services →

1:1 Consultations

You’re committed to building something outstanding, and I’m here to remove the overwhelm. Together we’ll figure out your next right move.

✔️ Thought-provoking intake workbook

✔️ 2 hour call w/ transcript

✔️ Actionable roadmap

Learn More & Book Instantly →

Let’s work together →

How to get started

Download the Pricing Guide

Get the lay of the land: scope, timing, and best-fit options.

Book a free Vibe Check call

We talk goals, friction points, and what you want your next era to feel like.

I’ll help you choose your path:

The Session, Shop, Suite, or Spree, with clarity baked in.

① Get the Guide ➔

Specialty brands trust Alcove Studio with their digital homes.

"Seeing everything come together so well - the design, functionality, and the overall feel of the site—made the whole process pay off. It was so much better than I could imagine from where we started."

— Daniel Hammond, Founder/Owner, Daniel Hammond Cashmere

See sort-of-recent projects ➔

Person sitting at a desk with design materials and a laptop.

A digital presence that finally feels as good as you’ve envisioned?

Consider it done.

BECAUSE YOU HAVE YOUR BEST CEO-LIFE TO LIVE.

Specifically: time for the big-picture, creative thinking and production that lights you up (the reason you started all this anyway), thanks to the excellent new 24/7 salesperson you now have on hand (your new Shopify site).

With strategically structured, SEO-optimized, glowingly-you, wallet-opening, word-of-mouth-inducing Shopify design, you have the headspace — and revenue wiggle room! — of knowing that carts are filling and order notifications are pinging…even while you’re on airplane mode.

Let’s work together

You need to make buy now simply irresistible.

Tap, click, submit.

It’s not quite that simple, though…your branding and user experience needs to hook, reassure, and inspire shoppers in order to get them to that “buy now” moment.

But with strategic, conversion-focused design that demonstrates your value at an instinctual level, showcases your products’ unique value, and communicates an intimate understanding of your customers’ desires, you’ll finally be able to make that happen consistently.

Shopify Design Services →

Press clout by proxy

Cart 0

Sorry, looks like we don't have enough of this product.

Finally, a Shopify designer who just gets it.

Does your store actually inspire browsers to become buyers?