Free! Attend live for Q&A. All registrants will receive the replay.

Your products have been crafted with intention. You care about your message and impact. Meanwhile, you've been avoiding the AI conversation because it feels too big, nebulous, and controversial to deal with.

Instead, let's address it head-on and move on (and up!) in your business. You’ll feel better, I promise.

Alongside other specialty biz owners on Shopify, you’ll walk away understanding what the new AI Agentic Sales Channel in Shopify is and what to do about it.

Plus, we'll sort out what parts of what's happening in AI matter to your brand and bottom line, what you'll use or lose, and how to talk about it with your customers in a way that feels aligned for your particular business.

Said me, and probably you, more than once over the past year when stumbling upon AI related news.

Indeed. It’s incredibly uncomfortable to essentially be opted in to something you never agreed to, and have it suddenly feel omnipresent.

Maybe you've watched other brands in your category opt in. You can tell they’re using AI, and you suspect their customers can tell, and you’re not totally sure whether to be repulsed or jealous.

So you've mostly stayed out of it. Which felt principled until Shopify plopped an AI sales channel into your admin without asking, and a friend mentioned that ChatGPT recommended a competitor of yours when she asked what to buy, and now the avoidance is starting to feel less like a position and more like something you're losing time and money on.

There are two extremes we hear a lot: one says use AI for everything and stop being precious; the other says using it at all means you've given up, or worse.

Unfortunately, it’s not so black and white. If it were, this would all be so much simpler!

So let’s work together to make a realistic plan that is based on your own internal compass and biz goals, not what Barbara from book club thinks about ChatGPT. (Sorry Barb! Love ya Barb!)