The Bootstrapped Dictionary Defines...
Above the fold / Below the fold
Allie Pisarro-Grant runs Alcove Studio, a Shopify design and development studio for founders whose products deserve better than their current website. With a background in high-end retail, art direction, and a decade of e-com in the trenches, she builds stores that look the part and actually convert.
Allie Pisarro-Grant runs Alcove Studio, a Shopify design and development studio for founders whose products deserve better than their current website. With a background in high-end retail, art direction, and a decade of e-com in the trenches, she builds stores that look the part and actually convert.
From The Bootstrapped Dictionary — a glossary of Shopify and e-commerce terms to help you improve product pages, conversions, and customer experience, where we translate jargon into stuff that actually helps you sell better.
More Shopify E-Commerce Definitions
Trust badge
An indicator that communicates credibility, safety, or value — like "Free Shipping" or "Made in USA.”
Transactional email
Automated emails triggered by a customer action — like order confirmation, shipping notification, or password reset.
Lifestyle imagery
Photography that shows your products in context — being used, styled, or experienced in real-life settings.
Brand storytelling
Weaving narrative, values, origin, and purpose into your brand's messaging. It's not just what you sell — it's why it exists.