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BOOTSTRAPPED DICTIONARY
JUST FOR YOU
All our acronyms, nicknames, and lingo, loosely defined for bootstrapping small biz owners who know tons but don’t always know what it’s called! Definitions are our own, in relation to the context of product-based businesses, ecommerce, retailers, and makers.
Bootstrapped Dictionary
Above the fold / Below the fold
“Above the fold” is the part of a web page that the user sees right away, without scrolling down. “Below the fold” then is anything below this imaginary line that...
Above the fold / Below the fold
“Above the fold” is the part of a web page that the user sees right away, without scrolling down. “Below the fold” then is anything below this imaginary line that...
BTS / #bts
Behind the scenes. Content showcasing the inner workings of your business. Read more ☞
BTS / #bts
Behind the scenes. Content showcasing the inner workings of your business. Read more ☞
Cross-sell
Recommending complementary products that go well with the customer’s choice. Read more ☞
Cross-sell
Recommending complementary products that go well with the customer’s choice. Read more ☞
Customer touchpoints
Points of interaction between your business and customers. Read more ☞
Customer touchpoints
Points of interaction between your business and customers. Read more ☞