Bootstrapped Dictionary

Social Proof

The marketing magic that happens when potential customers see that other people already love, use, or recommend your product. Read more ☞

Above the fold / Below the fold

“Above the fold” is the part of a web page that the user sees right away, without scrolling down. “Below the fold” then is anything below this imaginary line that...

BTS / #bts

Behind the scenes. Content showcasing the inner workings of your business. Read more ☞

Cross-sell

Recommending complementary products that go well with the customer’s choice. Read more ☞

CTA

Call to action. A prompt on your website or marketing that urges your visitors to take a specific action. Read more ☞

Customer touchpoints

Points of interaction between your business and customers. Read more ☞

ESP

Email service provider. A platform used for sending marketing emails. Read more ☞

Infographic product images

Unlike standard product photos, infographic images combine text, icons, and graphics to showcase key product details in an easily digestible format. Read more ☞