The Bootstrapped Dictionary Defines...
Allie Pisarro-Grant runs Alcove Studio, a Shopify design and development studio for founders whose products deserve better than their current website. With a background in high-end retail, art direction, and a decade of e-com in the trenches, she builds stores that look the part and actually convert.
From The Bootstrapped Dictionary — a glossary of Shopify and e-commerce terms to help you improve product pages, conversions, and customer experience, where we translate jargon into stuff that actually helps you sell better.
An indicator that communicates credibility, safety, or value — like "Free Shipping" or "Made in USA.”
Automated emails triggered by a customer action — like order confirmation, shipping notification, or password reset.
Photography that shows your products in context — being used, styled, or experienced in real-life settings.
Weaving narrative, values, origin, and purpose into your brand's messaging. It's not just what you sell — it's why it exists.