From indie purveyor to DTC category leader

Barbari co-founders Meryl and Val were on the precipice of their newest launch—a market-tested limited edition called “Period Daze” so beloved that they were making it a permanent staple of their lineup—when they reached out to Alcove Studio about optimizing their product pages.

Barbari's Shopify site was built using the premium Shapes theme, and with their bold brand identity integrated, the new e-commerce site was looking great. But in an attempt to differentiate their core product lines, they had created an excess of product page templates. These were getting cumbersome to maintain, and things were starting to fall through the cracks, leaving what should be the brand’s most valuable digital real estate feeling misaligned and lackluster.

With our sights set on increasing conversions as Barbari ramped up for the holiday season, Alcove Studio delivered a combo of strategy, data design, visual design, and Liquid coding to enhance the shopping experience for Barbari’s customers while streamlining the backend.

By analyzing Barbari’s printed packaging and brand guidelines and researching the products themselves, we identified 24 unique data points that could be applied to new elements in their product page design or be correlated to existing ones. Using some of Shopify’s latest and most advanced functions—metafields and metaobjects—allowed us to populate their new single template with data pulled dynamically at the product-sku level.