Social Proof
The marketing magic that happens when potential customers see that other people already love, use, or recommend your product.
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Bootstrapped Dictionary
Transactional email
Automated emails triggered by a customer action — like order confirmation, shipping notification, or password reset.
Trust badge
An indicator that communicates credibility, safety, or value — like "Free Shipping" or "Made in USA.”
Variant selector
The UI element that lets customers choose product options like size, color, material, or flavor on your product page.
Visual hierarchy
A design tactic that can help control the order in which your layout communicates information — what the eye notices first, second, third, and, maybe, what gets ignored.
Whitespace / "air"
The empty space around and between elements on a page. It's not wasted space; it's breathing room that makes your site easier to use.