As the founder of an e-commerce brand, it can feel like you're expected to become fluent in a whole new tech-y-marketing-ish language, basically overnight.

Lucky for you, the Bootstrapped Dictionary is your no-BS translation guide: e-commerce and Shopify terms defined for product-based business owners, with real context about how they show up in your product pages, customer experience, and conversion strategy. Each entry gives you the quick definition plus the "okay but what does this mean for my store" breakdown.

Bookmark this for the next time someone casually drops "PDP," "UGC," or "above the fold" like you're definitely supposed to know what that means.