The marketing magic that happens when potential customers see that other people already love, use, or recommend your product. Social proof can take many forms—customer reviews, star ratings, UGC (user-generated content), media mentions, “as seen on” badges, or even a “bestseller” label. For a Shopify store owner, it’s less about bragging and more about reassuring: “Hey, you’re not the first to buy this, and look how happy the others are!” When woven into your website, product pages, and Klaviyo emails, social proof builds trust, reduces hesitation, and can be the nudge someone needs to hit “Add to Cart.”
More from the Bootstrapped Dictionary ☟
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Above the fold / Below the fold
“Above the fold” is the part of a web page that the user sees right away, without scrolling down. “Below the fold” then is anything below this imaginary line that...
Above the fold / Below the fold
“Above the fold” is the part of a web page that the user sees right away, without scrolling down. “Below the fold” then is anything below this imaginary line that...
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BTS / #bts
Behind the scenes. Content showcasing the inner workings of your business. Read more ☞
BTS / #bts
Behind the scenes. Content showcasing the inner workings of your business. Read more ☞
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Cross-sell
Recommending complementary products that go well with the customer’s choice. Read more ☞
Cross-sell
Recommending complementary products that go well with the customer’s choice. Read more ☞
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Customer touchpoints
Points of interaction between your business and customers. Read more ☞
Customer touchpoints
Points of interaction between your business and customers. Read more ☞
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Infographic product images
Unlike standard product photos, infographic images combine text, icons, and graphics to showcase key product details in an easily digestible format. Read more ☞
Infographic product images
Unlike standard product photos, infographic images combine text, icons, and graphics to showcase key product details in an easily digestible format. Read more ☞
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Objections, Customer Objections
Reasons or concerns that potential customers have for not purchasing a product. Read more ☞
Objections, Customer Objections
Reasons or concerns that potential customers have for not purchasing a product. Read more ☞
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UGC
User generated content. Photos, videos, reviews, or testimonials created by customers, usually in the context of its reuse by the brand for marketing purposes. Read more ☞
UGC
User generated content. Photos, videos, reviews, or testimonials created by customers, usually in the context of its reuse by the brand for marketing purposes. Read more ☞
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