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BOOTSTRAPPED DICTIONARY

JUST FOR YOU

All our acronyms, nicknames, and lingo, loosely defined for bootstrapping small biz owners who know tons but don’t always know what it’s called! Definitions are our own, in relation to the context of product-based businesses, ecommerce, retailers, and makers.

Bootstrapped Dictionary

Infographic product images

Unlike standard product photos, infographic images combine text, icons, and graphics to showcase key product details in an easily digestible format.  Read more ☞

Infographic product images

Unlike standard product photos, infographic images combine text, icons, and graphics to showcase key product details in an easily digestible format.  Read more ☞

Objections, Customer Objections

Reasons or concerns that potential customers have for not purchasing a product.  Read more ☞

Objections, Customer Objections

Reasons or concerns that potential customers have for not purchasing a product.  Read more ☞

PDP

Product Detail Page, or Product Page. A web page on your Shopify store dedicated to a specific product. Read more ☞

PDP

Product Detail Page, or Product Page. A web page on your Shopify store dedicated to a specific product. Read more ☞

UGC

User generated content. Photos, videos, reviews, or testimonials created by customers, usually in the context of its reuse by the brand for marketing purposes.  Read more ☞

UGC

User generated content. Photos, videos, reviews, or testimonials created by customers, usually in the context of its reuse by the brand for marketing purposes.  Read more ☞

Upsell

A sales technique where you encourage customers to purchase more.  Read more ☞

Upsell

A sales technique where you encourage customers to purchase more.  Read more ☞